Since I was a child, I have always been interested in XX. My father has set an excellent example for me in the career life. His strong passion for XX has still infected me and made me realise how important it is to pursue what I am good at and passionate. More importantly, as a businessman, my father’s commercial thinking inspired me to know that products can both commercial and social values. In my father’s backyard, I learnt how to install XX. During my handwork experience, my father told me that even we had much experience in XX, there is always necessary to study on the design.    

With this passion for design, I chose design as my subject and grow my blood in design deeply in XX University, School of Design. I benefit from my college, not only because the excellent teaching system and responsibility,but also high-class academic resources among the world. I had opportunities to attend the XX Association to renew my design thinking. Due to 4-years study, I caught up with new concepts of design continuously and built up my knowledge construction of industrial design. And what is more important, I have learnt how to live like a designer and enjoy my life.     

Considering my interest and ambition, I want to become a more professional researcher and practitioner in design. In the long term, Iprefer to work as a designer and build up my own company in the future. My future company shall be a design and creation driven company. Through campus experience and professional practice, I realise that there is still a gap for me in pursuit of my dream as being a designer in this field. Here, I sincerely hope both my skill and determination are qualified for the standard of your postgraduate program. I choose your program because yours are one of the best places in the United Kingdom for improving and nourishing my design both in the aspect of technique and concept. As you can see, after what I have striven, I determine to develop my art to its fullest potential. Thank you very much for considering my proposal.