In my sophomore year, I participated in an activity sponsored by the artistic performance of freshmen, in which I proposed promoting our activities through WeChat, on which students can get the corresponding gifts after reading articles, eventually reaching much attention from nearly 90% students. My experience in reading many marketing success stories made significance and brought me much accomplishment in marketing. The brainstorming with my partners aroused my interest in this field and also built me great confidence.

Different from my peers in high school whose bedtime readings mainly involved science fictions, I was particularly obsessed with books concerning business and marketing strategies, from which, I could always find vivid examples in life. Inspired by XXX’s theory of XXXX, I began to collect various stories of my favorite brands such as XXX and XXX. The more I dig into, the trickier I find the diverse cases were. Therefore, I chose to study marketing as an undergraduate and decide to pursue further studies at XXXX university.

The most influential thing I want to share is XXX Competition as well as XXX Competition. I organized team members from different majors to conduct regular online discussions, putting forward eight innovation marketing strategies for several hot topics. At the same time, we used the WeChat public platform and other short video platforms to make promotion and triggered a hot topic in campus. As the team leader, I not only led to make continuous innovation, but also follow up the case and reported to teachers. My devotion to the competition has endowed me with strong communication skills and teamwork ability.

Due to my previous excellence, I was selected as a leader for an XXXX competition . By employing my own network, I set up an 8-person team with members from different academic backgrounds within only 2 days. With previous experience, which revealed me that a plan based on data and fact would be more effective, I decided to conduct detailed preliminary investigation first. To ensure the preciseness of the data collected, I spent loads of time designing and modifying the questions listed in the questionnaires, which as I believe, would influence the accuracy of our final results. After the first version of the questionnaire was produced, which did not reach an ideal result, I pretended to be the interviewees myself, answering all the questions with a detailed analysis of the logic and relations between these listed questions. After repeated checks, I detected the irrationality of the question sequences and optimized the questions, which laid a solid foundation for our subsequent research. Marketing as a practical science, should also take multiple practical details into account. How to save the budget was our major concern. Inspired by the XXXX theory, I innovatively decided to reduce the X % discount to X % for the first X days, which could help us recover the cost quickly. The sales of  XXX bottles of the drinks were successfully achieved with no extra expense, which was a proof of my right strategy. The glamor of marketing, as I believe, resides in its combination of theory and practice.